Welcome to BeautyProfits.co.uk

From: Leonardo Wood

Dear Friend,

If you own or run a UK based Beauty Salon, Hair Salon or any other Beauty related business you have come to the right place.   :-)

From time to time we all need a little help in our businesses, especially during these current economic times.

If you are a Beauty Salon Owner, Make Up Artist, Hairdresser, or Beauty Technician you have probably spent years training to become good at what you do.

Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.

If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.

You’re highly trained and you are ready to take your business to the next level, YES?

What’s next?

Become an Expert at Marketing.

By ‘Expert’ I just mean get good at the things that are going to bring you the customers you need to make your business a real success.

Once you get your marketing and advertising right and your enquiries/customer base increases you will then be in a position to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.

Are you thinking? I haven’t got any spare time to learn about marketing.

If the answer is YES, I suggest that’s even more of a reason for you to make time, because if you get the right marketing tools in your business it can free up more of your time in the long run, which will also enable you to spend more time on the ‘most profitable’ stuff in your business.

Can you think of anyone in your industry right now who is incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.

99% of most salon owners do not market their businesses to their full potential.

If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.

Your competitors are probably only using a few of these marketing approaches.

How many of the marketing strategies above have you tested?

Here’s the thing…

Most salon owners have never studied marketing so they don’t really know what it takes to create successful and profitable marketing campaigns, instead they just copy other salon owners, not realising that the people they are copying have not studied marketing either.

It’s a vicious circle that will only change for the people who are dedicated to making their businesses a success.

Business will continue to be a struggle for the rest of the salon owners who do not make the effort in the right areas of their businesses and they will continue to waste money on ineffective marketing and advertising.

If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.

Best wishes

Leonardo Wood
Beauty Profits