There are lots of different ways in which we can market our businesses these days, and becasue of this it can sometimes be very difficult to decide where you should spend your time or money to attract new business.
However, there is one marketing strategy that I feel should be a priority for you right now in your business, which is:
Improve the ongoing communications you have with your Customers
Q. Apart from You, What is the Greatest Asset in Your Business?
A. Your Customers
Your customers already know and trust you, they are likely to buy from you again and if they are happy with your services they are very likely to refer you to their friends and family.
And, if you keep your customers happy they are likely to keep coming back for many years to come. So, before you implement new marketing strategies in your business to attract new customers it is essential to mine your existing customers for all their worth.
Here are a few of the reasons why your customers are the greatest asset in your business:
- It is many, many times easier to sell to your existing customers than it is to sell to people that have not previously bought from you before. Every new customer will feel a certain level of risk when doing business with you for the very first time, simply because they have never dealt with you before. Your existing customers will not be held back by the same level of risk, thus making it a lot easier to sell to your existing customers.
- It costs less to sell to an existing customer than it costs to attract a new customer. Think about all the time and money you spend marketing and advertising your business to attract each new client, whereas a direct marketing campaign to people who already know you will cost a fraction of the cost, simply because your marketing is highly targeted.
- It is easier to sell to someone who has been referred by one of your existing customers than it is to sell to someone who has never heard of you before. A recommendation is very powerful if it comes from a client who is raving about your services.
- It costs almost nothing to attract a new client who has come by way of a recommendation from an existing customer (unless you offer a fee for referrals).
Q. How do You Boost Your Income by Tapping into this Great Asset within Your Business?
A. Continually Communicate with Your Customers in the Right Way
If you had a system in place that made sure you continually communicated with your customers I am convinced it will do the following for you:
- Entice your existing clients to come back to you more often.
- Urge your old customers to buy from you again.
- Encourage more of your customers to tell more of their friends about you, more often.
Many business owners ignore their previous and existing customers, usually because they are too busy trying to get new customers or they just assume that their customers will come back time after time, some of them won’t just come back, they will go elsewhere if you ignore them.
You could keep in touch with your customers by Email, Phone, Text, Letter etc. and if you did it regularly I am convinced it will make a huge difference to the amount of new business you receive.
Here are some of the things you could be saying to your clients over time:
If you do not continually communicate and nurture the relationship you have with your customers you could be missing out on a small fortune in untapped income.
Are you communicating with your customers on a regular basis?